Dating technology age
GE puts a heavy emphasis on inspirational content -- like artfully photographed turbines and engines -- for a science-minded set. Take a promoted tweet this week of a Vine that shows a snippet of a short film dubbed "Datalandia" the marketer produced.
Under the leadership of Pepsi Co Beverages' global head of digital Shiv Singh -- who's now departing for Visa -- Pepsi became an ardent content creator and startup supporter.
The network followed that up earlier this month with a more adventurous partnership, also to promote "Suits": a campaign on Tinder, the dating and hook-up app du jour that shows users the photos, first names and ages of available people in their area.
Users usually either "like" a profile to send someone a message or nix it to keep looking.
“Those weak ties serve as bridges between our group of close friends and other clustered groups, allowing us to connect to the global community,” Ortega and Hergovich told Even just a few decades ago most new connections were just a jump or two away inside an existing network.
A bar, a sporting team, church, or college would typically provide the perfect environment for those first hot sparks. For heterosexual couples, online dating has risen to second place – just below ‘met through friends’ – as the context for that first introduction.
Economists Josue Ortega from the University of Essex and Philipp Hergovich from the University of Vienna wanted to know just how the rise of digital match-making has affected the nature of society.
Society can be modelled as a web of interlinked nodes, where individuals are the node and the link describes how well they know one another.
In 2011 it was the first Super Bowl advertiser to include a hashtag (#Progress Is) at the end of its 60-second spot. Starbucks Starbucks made a big bet on new tech when it announced last summer that it would invest million in Square and accept its mobile payments app at 7,000 of its stores.Before coming to Ad Age she was an editor at AOL and had previously worked at Patch, which she joined when it was a stealth-mode startup. Digital match-making services have done more than just change how we find our perfect squeeze; they’re changing the fundamental nature of our social networks.Oreo is currently in the midst of a "snack hacks" campaign, which includes a Vine showing how to make Oreo freeze pops. American Express Am Ex is doing interesting experiments with social payments.This February, it started letting cardholders who had synced their account information with Twitter pay for certain items simply by typing a hashtag.