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Today, shoppers are savvier than ever before yet in most cases, although we like the idea of choice, what we really want is to be directed to the best. Not cunning marketing ploys that encourage us to part with yet more of our hard-earned cash.
If there's one bag that always outshines the competition, it is the Hermes Birkin.
Skins vary and there are thousands of creams, so pinpointing just one is practically impossible.
But if we had to pick the best all-round effective one it would have to be La Prairie's Skin Caviar Luxe.
Face Cream La Prairie Skin Caviar Luxe Cream, stockists: much?
: £210It's a million-dollar question in a billion-dollar industry - what's the best face cream in the world?
Rich in caviar extract, which is known for its nourishing properties, it is light but rich and sinks in effortlessly.