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But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.
Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.
Almost a quarter of online daters find a spouse or long-term partner that way. It provides you with a seemingly endless supply of people who are single and looking to date.
Let’s say you’re a woman who wants a 28-year-old man who’s 5 ft.
Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.
If this mentality pervades our decisionmaking in so many realms, is it also affecting how we choose a romantic partner?
After looking the page over for a minute or so, Derek said, “Well, she looks O. I’m just gonna keep looking for a while.” I asked what was wrong, and he replied, “She likes the Red Sox.” I was completely shocked. Imagine the Derek of 20 years ago, finding out that this beautiful, charming woman was a real possibility for a date.
If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.
These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.
As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-dating site.
It’s not just my generation—boomers are as likely as college kids to give online dating a whirl.
Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.